THE ASK
To develop a global holiday window concept for BOSS. The design needed to break away from traditional red and green colorways, establishing a festive, celebratory atmosphere that could seamlessly extend beyond Christmas straight through the New Year.
DESIGN
Inspired by holiday fireworks while retaining the brand’s signature holiday green, the design incorporates angled and fractured mirrors to maximize lighting impact. These mirrors multiply light reflections while introducing unique geometric distortions to vary the shapes. This approach successfully delivered a high-impact visual within budget, while sequential lighting added dynamic movement and variety to the display.
