THE ASK
To celebrate the launch of new fragrance 'Chanel Chance', Chanel wanted to design a conceptual pop-up store for Heathrow Airport T4 which will be adapted into different airports. The goal was to create a campaign space but also with praticality.
DESIGN
The location provides 360-degree accessibility and serves as a visual point of interest. A guided floor path directs the customer journey, controlling traffic flow while ensuring exposure to all intended spaces.
